23 September

Eat Less Meat, of Better Quality

Torino-Lingotto Fiere

Every citizen of the United States consumes about 125 kilos of meat annually,

a European 74kg, a sub-Saharan Africa less than 20kg. Worldwide, the trend of meat consumption has increased five times in the second half of the 20th century and, according to FAO, it is destined to double by 2050. To curb the problem, there have been numerous awareness campaigns – including Slow Meat and Meatless Monday, to show how high meat consumption has an environmental and social impact, and how it is harmful to human health and animal welfare.


  • Peggy Neu, USA, director of the Meatless Monday campaign;
  • Piero Sardo, Italy, president of the Slow Food Foundation for biodiversity;
  • Reyes Tirado, Italy, Greenpeace, scientist;
  • Caroline McCann, South Africa, Slow Food International – New Harmony Farm;
  • Rolando Marzano, Chile, Farmer of Llama and alpaca.

Moderator: Ursula Hudson, Germany, President Slow Food Germany.

The Terra Madre thematic Forums are presented by delegates of the network and are open to the public as long as seats are available.

Priority entrance reserved for delegates. Access requires registration on site.

23 September

14:00 - 16:00

Food for Change – Slow Meat – Oval